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Client Setup
Fill in the client details. The more context you give, the richer the analysis.
💡 Website and Instagram help the AI understand your client's current positioning and tone when generating copy and analysing creatives.
Research / Voice of Customer
Gather real market language before any copy is written. Gene Schwartz: "Join the conversation already happening in your prospect's head."
Where to research: Reddit (search r/[niche]), Amazon reviews (1-star = fears, 5-star = desires), Quora questions, YouTube comments, G2/Trustpilot reviews. Copy-paste exact quotes — don't paraphrase. The goal is to capture the market's own words.
Mass Desire Analysis
Identify the dominant desire driving your client's market. Based on Eugene Schwartz, Chapter 1.
Run AI Analysis
AI will identify mass desires, score them, and run the "So I can…" ladder + Will/Won't/Can't framework
Channel Desire onto Your Product
Map product features → performances → emotions → desires. Based on Eugene Schwartz, Chapter 2.
Run AI Analysis
AI will build the feature → performance → emotion → desire table and identify the dominant performance to lead with
States of Awareness
Map the questions your audience asks at each of Schwartz's 5 awareness levels. Determines your headline strategy.
Run AI Analysis
Generates real audience questions across all 5 awareness levels + recommends your funnel entry point
Market Sophistication
Determine which of the 5 sophistication stages your market is in. This tells you how hard your copy has to work — and exactly what it needs to say.
Run AI Analysis
AI will identify your sophistication stage and prescribe the exact headline strategy to cut through
Ad Copy & Captions
Generate platform-specific copy grounded in the full framework analysis.
Creative Analysis
Upload ad creatives. AI will score them against the framework and rank them.
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Drop creatives here or click to upload
Upload up to 4 images · JPG, PNG, GIF, WebP